Sustainability is the new luxury. Is your business keeping pace?
Sustainable. Eco-friendly. Renewable.
Once upon a time, sustainability-focused products were relegated to the dusty back corner of
the store, beside the stale granola. Or a topic only hemp-loving uncle Joe would passionately
discuss at every family BBQ.
Decades later, the world has shifted, and for the better. The data shows consumer priorities
and expectations now demand consideration for the environment, and businesses adopting
sustainable practices are thriving. Sustainability is the new luxury, and a premium that
consumers are actively seeking. Is your business keeping pace?
Consumers care about the environment, and are voting with their wallets.
All facets of media now widely share messages showing the harms of climate change, and consumers are exposed to eco-friendly messaging down every aisle when buying consumer goods. They want their spending to align with their values, and the data shows this clearly.
When asked if consumers care about environmentally sustainable products, they overwhelmingly answer yes. A recent study by NielsenIQ also found that 78% of US consumers say that a sustainable lifestyle is important to them. Additionally, findings from a new global report from the Economist Intelligence Unit shows an incredible 71% rise in online searches for sustainable goods over the last 5 years.
Hotel guests checking into sustainability
It’s not just about the goods. It’s also a cultural shift that playing across the board, including
services and hospitality. We can’t choose between an electric and a fuel-guzzling aircraft yet,
but guests can be certainly be picky about hotels and their sustainable practices. Recent surveys
show 67% of travelers now prefer accommodations with consistent sustainability certifications,
with guests shown to pay more and choose to revisit eco-friendly hotels.
Hydration options within hotels can be simple, sustainable, yet highly impactful. One solution is
providing refillable water bottles in rooms and installing refill stations on each floor, eliminating
the need for single-use plastic water bottles. A printed card beside each bottle provides an eco-
friendly storytelling opportunity to a captive and thirsty audience. The waste reduction
potential is also massive, as these small changes multiply.
Let your green thumb show.
Money may not grow on trees, but caring for the earth makes revenue grow.
We know it’s not just about the warm fuzzy feeling that comes from sustainable business practices. For these business practices to be adopted, they also have to be sustainable financially. Fortunately, business leaders drive decisions based on data, and the data is clear: focusing on sustainability is shown to boost business growth and is a solid business decision.
A collaborative study from McKinsey and NielsenIQ showed that products making sustainability (ESG) claims averaged higher cumulative growth (28% compared to 20%) compared to products that didn’t make such claims.
A recent PwC study also shows consumers are willing to pay a 9.7% sustainability premium for products that are sustainably sourced or produced.
With this math, it shows how protecting the environment protects the bottom line as well.
Enhance your sustainable storytelling and reflect class in every poured glass.
Across our global network, Vivreau dispensers save over 4 billion plastic bottles from the oceans and landfills annually, by cutting out single-use plastic at the source and serving freshly micro-filtered water on-demand in elegant Vivreau glass bottles, such as our new Lounge Bottle. Leverage our sustainability history, and craft your own sustainable hydration story by adopting Vivreau’s water systems. Add little touches of luxury on every bottle, with customized bottles elegantly showing your organization’s branding.
Vivreau and 4Ocean Partnership
Vivreau is also partnered with 4ocean, an organization committed to clearing plastic waste from our oceans. Through our partnership, 4ocean is removing 5lbs of plastic waste from our oceans with every dispenser sold.
They say sustainability is the new luxury, and Vivreau’s systems certainly show this with class. Sleek dispenser designs, impeccable water taste, and an indulgence of choice create a luxurious atmosphere. Still, sparkling, refreshingly chilled, or soothingly hot, Vivreau’s dispensers offers it all at a touch of a button. Take a moment to reflect on your own organization. Are the authentic steps towards sustainability a story you are crafting?
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